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成为国际信誉管理师

发布时间:2011年03月17日 22:03 | 进入复兴论坛 | 来源:新浪财经

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  Today’s companies need right people to fulfill theirbrand promises in order to gain high level of stakeholders’ recognitions.Reputation Institute is the world’s cradle for the best talents in reputationmanagement。

  今天的企业需要具备专业素质和特长的员工实践企业品牌承诺,从而赢得利益相关群体的高度认同。信誉研究院是世界优秀信誉管理师的摇篮。

  Key aspects include:

  核心内容包括:

  Building Block of Reputation Management信誉管理架构

  – Defining corporate reputation and how to activelymanage it; aligning corporate branding &business strategy and how todevelop reputation platforms ... 认识企业信誉及其管理实施、开发企业信誉统一企业品牌与企业的商业战略……

  The Practice of Reputation Management信誉管理实践

  – Communicating with the media; aligning employeesthrough corporate communication; and creating value for investors… 企业信誉与媒体关系、企业信誉与员工认同、企业信誉与公司投资价值……

  Addressing Strategic Reputation Issues应对信誉管理战略议题

  – How to measure, track &evaluate your corporatereputation, governance &reputation risks; meeting social responsibilities;and managing crisis situations… 评估、跟测、衡量企业信誉、公司治理与信誉风险、企业信誉与履行社会责任、企业信誉危机管理……

  For details, please write to:

  详情请电邮:

  ric@reputationinstitute.com

  www.ReputationInstitute.com

  "This was a total immersion into reputation managementthrough a concise package of interesting webinars."

  — Dirk De Muynck, Director Communications &MediaRelations, Volvo Group