格力棋道

    2002年上半年的空调市场，有人形容是刀光剑影当中还不断听到扑通扑通的跳水声。专注做空调的格力集团此时着力于营销体系的重新打造，它感受到中国家电市场什么样的声音呢？

    Chinese air conditioner market witenssed a serious turbulenco in the first half of 2002。what will be the futuce competing pattern during the reconstruction of marketing system？

    Dong Mingzhu

    General Manager of Zhu hai Gree Corporation

    “我的观念是没有亏损的行业，只有亏损的企业。”

    “一个企业的的发展过程当中，一定每天都要有压力，它要有一种紧迫感，它才可能变为动力。”

    “Form ovr prespectuve，there is no defective industry，only defective company.”

    “Pressure is needed in the everyday life of a company because we need it provide impetus.”